Toyota’s second generation Scion tC has got off to a good start since its introduction for the 2011 model year, with sales running at twice the rate of the 2010 model. Scion has now announced details on the first limited edition release series for the tC sports coupe.
The 2012 tC Release Series 7.0 (tC RS 7.0) comes exclusively in High Voltage yellow exterior paint with contrasting black side view mirrors and black 18-inch alloy wheels. The exterior is customized with a TRD body kit that includes front and rear lower valences and side skirts. The front bumper incorporates a unique honeycomb lower grille.
The tC RS 7.0 interior has color-tuned black and yellow seat fabric, leather wrapped steering wheel with yellow stitching and an individually numbered badge. A Smart Key unlocks the doors with a touch of the door handle and includes a red TRD push-start button. No mods have been made to the suspension or the 180 bhp 2.5-liter four-cylinder engine.
Scion will only build 2,200 units of the tC RS 7.0, and send 175 to Canada, which will carry a sticker price (MSRP) of $20,905 with a six-speed manual transmission or $21,905 when equipped with a six-speed automatic transmission. Delivery, processing and handling fee adds $720.
The tC RS 7.0 will have a TV advertising campaign, starring a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome — and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the car. You can see the 0:30 spot at: http://www.scion.com/rstc
The regular 2012 tC sports coupe includes a new Pioneer audio system that features Bluetooth hands-free connectivity, Bluetooth streaming audio and HD Radio technology. Pricing starts at $18,575 plus $720 for delivery.